Design was my doorway into Creative Direction, a craft rooted in curiosity and care. I am a strategically minded creative. From starting in Fashion Design to transitioning into Creative Strategy and Marketing,
I’ve honed the art of distilling brand essence and weaving authentic stories into narratives that resonate
with customers, builds digital communities, and drives tangible growth. 
 

With over eight years of experience, I’ve thrived at the intersection of Creative teams and Brand Marketing—shaping go-to-market plans, crafting launch campaigns, and leading cross-functional teams
of copywriters, designers, and marketers.

For the past four years, I’ve been creating and sharing stories for products that matter, most notably in the non-alcoholic beverage space. Now, as a consultant, I partner with brands across a range of industries, helping them clarify and express their stories in unique, human, and impactful ways. 
 

Before consulting, I led Creative and Social at Boisson and then oversaw Brand Strategy & Content at Aplós, a non-alcoholic beverage brand redefining how we drink. I managed creative strategy from concept through execution across social media, paid campaigns, email marketing, and influencer partnerships.
 

Beyond design and creative, I find joy in the small moments—watching clouds drift,
strong espresso, and skiing.