Design was my doorway into Creative Direction, a craft rooted in curiosity and care. I am a strategically minded creative. From starting in Fashion Design to transitioning into Creative Strategy and Marketing,
I’ve honed the art of distilling brand essence and weaving authentic stories into narratives that resonate
with customers, builds digital communities, and drives tangible growth. 
 

With over eight years of experience, I’ve thrived at the intersection of Creative teams and Brand Marketing—shaping go-to-market plans, crafting launch campaigns, and leading cross-functional teams
of copywriters, designers, and marketers.
 

Most recently, I lead Brand Strategy & Content for Aplós, a non-alcoholic beverage brand redefining
how we drink. I oversaw creative strategy from concept to execution across social media, paid campaigns, email marketing, and influencer marketing.
 

Beyond design and creative, I find joy in the small moments—watching clouds drift,
strong espresso, and skiing.